Microsoft to acquire Net ad firm

first_imgKevin Johnson, the head of Microsoft’s platforms and services division, which includes the Windows operating system and online services such as MSN, said there was a “competitive process” to acquire aQuantive, but he declined to talk about other bidders. Piper Jaffray analyst Aaron Kessler estimates the online advertising market to be worth about $25 billion this year. Over the next five years, Kessler said he expects annual growth of about 17 percent. Johnson said Microsoft was “committed to earning a bigger slice of that market opportunity” with the acquisition, but some analysts expressed surprise at the richness of the price. Prudential Securities analysts John McPeake said in a note to investors that the deal “looks expensive” and that it wasn’t clear why Microsoft would want to have a business that sent traffic to competitors, such as Yahoo and Google.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! NEW YORK – Microsoft Corp., not wanting to get left behind rivals in an online advertising boom, agreed Friday to pay $6 billion in cash to acquire aQuantive Inc., a leading agency for Internet ads, which also has powerful technology that serves display and banner ads to other Web sites. The eye-popping premium of 85 percent Microsoft is paying for aQuantive reflects a heated race for the few remaining online advertising businesses, as media and technology companies jockey for position in the Internet advertising market. The deal caps a month of furious activity in the sector, which began in mid-April with Google Inc.’s $3.1 billion purchase of DoubleClick Inc., a company that provides technology used by Web site publishers to deliver advertisements to viewers. Google is already the leading provider of keyword search advertising, which suggests “sponsored” links along with search results. Companies like DoubleClick and aQuantive help provide the delivery of “display” ads on Web sites such as banners and boxes, which lead users to advertiser’s Web sites. For Microsoft, getting aQuantive could jump-start its online advertising business, which lags far behind Google and Yahoo Inc. due to the lower traffic on its own destination Web site, MSN. The deal “certainly keeps them in the competitive arena with Google,” A.G. Edwards analyst Denise Garcia said. The technology of aQuantive will allow Microsoft to deliver ads to third-party Web sites, something that should mesh with Microsoft’s existing plans for delivering ads onto other platforms such as video games on its XBox, which connects to the Internet. Microsoft currently delivers ads mostly to its own Web sites, such as MSN. AQuantive also has a significant interactive advertising agency called Avenue A/Razorfish, which buys, sells and creates online advertising – much like a traditional advertising agency, but online. Microsoft, whose MSN site has struggled behind search leader Google and also Yahoo, is hoping the acquisition will help sell and deliver advertising on the Internet, a business that is on pace to grow nearly 30 percent this year, way ahead of other forms of advertising. last_img read more

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Rodgers says new signing offered Celtic a taste of things to come after 9-0 win

first_imgCeltic manager Brendan Rodgers reckons Jonny Hayes offered a taste of things to come after the player opened his Hoops account on Saturday. The £1.3m capture from Aberdeen netted his first goal for his new club during the 9-0 romp over Shamrock Rovers. And Rodgers reckons the Dubliner showed plenty to be excited about on his return to his home city. “When you’re an attacking player and come to your new club it’s important to get off the mark early,” he told CelticTV.“He has settled in very well off the field. He is a good guy, a mature guy, and he has mixed in really well over the last couple of weeks.“We don’t need to rush him but he’s going to make a big contribution to the squad and you saw that today in the half hour he was on, when he showed his pace and his crossing ability. He has an eye for a goal.“He got his goal and that will make him happy and he can continue to build on that throughout the season.”Celtic sent out an ominous warning to Linfield ahead of next Friday’s Champions League qualifier in Belfast as they ran riot at the Tallaght Stadium.Stuart Armstrong and Moussa Dembele helped themselves to doubles, while Hayes, Mikael Lustig, Moussa Dembele, James Forrest and Tom Rogic also found the net.And Rodgers was delighted to see his team in such ruthless form. “It’s the identity of trademark of the team which we have created,” he said.“They never relaxed and kept working. I thought defensively, fundamentally, we were very good in terms of our pressing.“These are the games where you are building up that element of fitness to go and press and get on the ball, and then from that our quality came through.“We were very good in some of our play and some of the goals we scored. It was very pleasing. It was only our fourth game [of pre-season] but I can see the development in how the team is building up.” Celtic manager Brendan Rodgers was very pleased following the 9-0 win against Shamrock Rovers 1last_img read more

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Mithali Raj’s India create history in Women’s World Cup

first_imgMithali Raj’s India created history after beating Sri Lanka by 16 runs in their group stage match of the Women’s World Cup at the County Cricket ground in Derby on Wednesday.With this win, India have extended their unbeaten streak to four games in the World Cup. Not only that, this is also the first time the Indian women have managed to win four matches in a row in a single women’s World Cup tournament.India beat England in the opener by 35 runs and then hammered the West Indies by seven wickets. Mithali’s women then swept aside arch-rivals Pakistan by 95 runs before making it four in four against Sri Lanka, whom they beat by 16 runs on Wednesday.India also extended their dominance against the Lankans with the win in Derby. They have now beaten Sri Lanka 24 times from 25 games. This is the best head-to-head record by a team in women’s ODI cricket. The next best head-to-head record is held by England over Ireland. The Three Lions have beaten the Irish 16 times from 17 games. They’re followed by South Africa over Ireland (15-1), England over Sri Lanka (12-1) and Australia over West Indies (9-1)Batting first, fifties from Mithali Raj and Deepti Sharma helped India scored 232/8 from their 50 overs.After a poor start by the top order batswomen, Deepti and Mithali forged a 118-run third-wicket partnership in 26 overs to stabilise the Indian innings.But just when things seemed good at the middle, Deepti was sent packing in the 37th over by pacer Ama Kanchana. Deepti slammed 10 boundaries in her 110-ball knock.advertisementNew batswoman Jhulan Goswami (9) was dismissed in the 40th over and in the same over Milthali was adjudged leg before wicket off Slow left-arm orthodox Inoka Ranaweera.Middle-order batswomen Harmanpreet Kaur (20) and Veda Krishnamurthy (29) added 50 runs for the sixth wicket before both players were dismissed by pacer S. Weerakkody in the same over.Lower-order batswomen Sushma Verma (11) and Mansi Joshi (2) struggled in the slog overs, and as a result Sri Lanka managed to keep India below the 250-run mark.For Sri Lanka, Weerakkody scalped three wickets while Ranaweera took two wickets.Chasing 233, Sri Lanka never looked in the contention as they lost their wickets at regular intervals. Middle-order players — Chamari Atapattu (25), Dilani Manodara (37) and Shashikala Siriwardene (61) — however, displayed some good batting, but Indian bowlers soon overpowered them.Besides these, however, no other Sri Lankan batswomen stepped up to the occasion and losing wickets at the regular intervals, Sri Lanka went down to India.For India, Poonam Yadav and Jhulan Goswami took two wickets each.India, who are second on the table, will next play South Africa on July 8.(With inputs from IANS)last_img read more

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Copa America: Jesus, Firmino on target as Brazil crush Argentina to reach final

first_imgBrazil advanced to the Copa America final with a 2-0 win over old rivals Argentina on Tuesday in a pulsating and, at times, a bad-tempered match decided by a goal in each half from Gabriel Jesus and Roberto Firmino.Both sides tried to impose themselves physically early on but it was Jesus who gave Brazil the lead after 19 minutes when Firmino sent in a low cross for the unmarked striker to side-foot home from close range.The two combined again on the counterattack after 71 minutes to make it 2-0 after great work from Jesus left Firmino with the simplest of tap-ins.Brazil, who have lost twice in 42 games under coach Tite, will face either Peru or Chile in Sunday’s final at the Maracana stadium in Rio de Janeiro and captain Dani Alves said their goal was within reach.There is one more step to go before we fulfill our objective, he added.The standard here is very high there are no easy teams. You have to work and fight for what you want and we worked for this.Argentina has not beaten Brazil in a major competitive fixture dating back to 2005 and that run rarely looked like ending in front of 52,000 fans at the Mineirao stadium in Belo Horizonte.Sergio Aguero hit the bar with a header in the first half and Lionel Messi struck the post 11 minutes into the second period but the visitors had little luck in front of goal and were never on top for any length of time.advertisementWhile the tournament has been plagued by lengthy stoppages for the video assistant referee (VAR), Tuesday’s officials preferred to let the game run, though Argentina was incensed VAR did not come into play when Arthur felled one of their players at a corner.Messi, who has still not won a major title with Argentina, was more influential than in his first few matches here but was still a pale shadow of the player who has won everything with his club side.We had chances, the ball hit the woodwork, it flashed across the six-yard box, there were penalties that weren’t given, said Messi, who like coach Lionel Scaloni complained about the refereeing.Today it just didn’t happen.Argentina bows out after scoring just five goals in five games and are still looking for their first major title since lifting the Copa America in 1993.We knew that it would be difficult because of the players they have, Brazil’s Casemiro said.It’s about details. We knew it would be scrappy and that there would be wind-ups and time wasting. But we have to congratulate our strikers who did a great job. When they got chances, they scored.Also Read | US beat France to enter Women’s World Cup semifinalsAlso Read | AC Milan banned from 2019-20 Europa League for FFP breach, confirms CASAlso Seelast_img read more

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