Makarska Riviera, Imotski and Vrgorac are working together to promote cycling tourism

first_imgThe race “CRO Race” was previously organized under the name “Tour of Croatia” and also passed through the Makarska Riviera, Biokovo and Zabiokovlje, and footage of the race was shown in 190 countries, which contributed globally to the promotion of this part of Split-Dalmatia counties. This is the result of cooperation between the Tourist Board of Makarska and the company Spot, which through its brand “Trail – Full Cycling Experience” is developing a cycling tourist destination of the Makarska Riviera, Biokovo and Zabiokovlje. Namely, it is a race organized by the company Top Sport Events, which started all this and proved itself through the successful organization of all editions of the tour in the past four years. This year’s race will include six stages, which will cover more than a thousand kilometers throughout Croatia. The footage of Croatia through which the race passes will be broadcast on six continents of the world. Makarska Riviera, Imotski and Vrgorac, which includes Biokovo, are actively working together to promote cycling tourism in the county. One of the projects that will promote this outdoor segment of tourism is the cycling race “CRO Race”, which starts on October 1 from Osijek, and ends on the third day in Biokovo and Makarska, reports Lokalni.hr. “Makarska Riviera, Imotski and Vrgorac are a unique area along Biokovo, ideal for the development of cycling tourism, so we signed a contract with Spot, which records the situation, after which they will propose measures to take to raise the offer to a higher level, complementing all that modern the cyclist is looking for, promoted. The development of cycling tourism is one of the strategic in the development plans of our destinations for the purpose of post-season and pre-season development”, Said Hloverka Novak Srzić, director of the Makarska Tourist Board. The development of the cycling tourist destination was entrusted to the company Spot. “We are currently checking the condition of existing trails and tracing new ones. Once we determine the complexity of the route, we go to different stakeholders. Of course, the method of route preparation, its equipment, services and other services are defined. We also have education of businessmen who we introduce to the specifics of guests, as well as local governments that we educate on how to maintain the route.”, Explains Karlo Kučan, director of the company. But he adds that he will be cycling in different stages this year. “We will cover all places on the Makarska Riviera, and cyclists will pass through all their centers. It will be spectacular! Thanks to the fantastic television footage from earlier races that toured the world, a group of journalists from the UK came, driving across Biokovo along a fascinating road leading to the very top. They were thrilled! They wrote a great report, published on 7-8 pages, a subtle, honest, own experience. We who live in that destination only when others open our eyes realize that we actually underestimate it. Cycling can bring only good to this destination, discover it in a new way, with a different view”, He explains and points out that it is necessary to develop an infrastructure that includes bike paths, but also other services that cyclists need. Miholjević notes that he participated in the meeting of the tourist board and hoteliers and is satisfied that the potential has been recognized and that there is a will for its development. Stage of the CRO Race race that passes through the Makarska Riviera, Biokovo and Zabiokovlje “After that, there is a promotional part in which we include hotels, we prepare photo, video and printed materials, and during 2020 and 2021 we will present the Makarska Riviera at four tourist fairs. The destination cannot be branded overnight”, Emphasizes Kučan, and adds that”on Biokovo we can’t do adrenaline parks because of the karst that doesn’t allow it, but we have an excellent opportunity to develop mountain bikes. Fire paths are great for the family variant. In the coastal part, we are a bit limited by the traffic on the highway, but that is why the hinterland of Biokovo is an uncut diamond for cycling tourism.”. “Beautiful nature, spectacular view, with quality roads, accommodation facilities, gastronomic offer makes Makarska Riviera and Biokovo ideal for cycling. This is a very large potential that can be greatly developed with a serious approach and program”, Announced the race organizer Vladimir Miholjevic. Source / photo: Lokalni.hr; CRO Race; Facebook: Trail – Full Cycling Experiencelast_img