Creativity and confidence for the digital age

first_imgSuccess in the new e-economy will depend on a commitment to developingskills, argues Javier BajerLeading organisations agree that human skills are paramount for success inthe e-economy. There is no shortage of talent – only of talent development.Until now.On 17 March, more than 20 leading organisations including BT, BritishAirways, Andersen Consulting and National Police Training signed the E-TalentDeclaration, a commitment to ensuring that the latent talent in theirorganisations is developed to the benefit of both the individual and thebusiness in the new digital economy.The E-Talent Declaration acknowledges that the economy is acceleratingchange in the way we live, work and communicate. Patterns of employment arechanging, together with people’s attitudes and expectations for workOrganisations attribute their loss of competitiveness and innovation to nothaving enough of the right people, and they are fighting a costly war fortalent as they strive to attract and retain the best people. Yet investment isinsufficiently focused on developing human skillsThe signatories to the E-Talent Declaration are pledging to give priority toinvestment in: Self-esteem, confidence, motivation self-management in each individualEffective collaboration, leadership, creativity, risk-taking and knowledge-sharingFlexibility and adaptation through learning to learn, inspiring innovation and holistic thinking in all their peopleThe initiative is led by The Talent Foundation, a global, independent,not-for-profit organisation, created to provide pragmatic and innovativeanswers for the development of talent in the world of work. The declarationrepresents a recognition from these leading UK and global organisations thatthe current focus on technology skills development will not create success inthe emerging economy.Flexibility, creativity, and confidence are examples of the key skillsnecessary for success in the 21st century. Individuals, now highlysophisticated in managing their own careers, place personal development at thetop of the list of job requirements. The fast-moving Internet economy also needs self-starting, motivatedindividuals capable of quickly applying new skill sets as necessary. Businessesmust realise this to profit in this new environment.The E-Talent Declaration represents both a realisation of the newrequirements of the digital age and a commitment to take steps to change theway talent is used. The signatories, all thought-leaders in this area, will actas beacons to others to adopt the articles of the declaration.We hope that the declaration will be uncomfortable for businesses and spurthem into acting to develop the talent latent within them.We want not only a debate, we want action. Only by acting now willbusinesses and individuals succeed in the new economy.Javier Bajer is chief executive of The Talent Foundation. The full text ofthe E-Talent Declaration and a list of signatories can be found on The TalentFoundation’s web site www.talentfoundation.orgwhere you can also add your own name to the list. Previous Article Next Article Creativity and confidence for the digital ageOn 1 Apr 2000 in Personnel Today Comments are closed. Related posts:No related photos.last_img